Kendall Coffey, who draws his years of experience with high-profile cases, as both witness and change the game the participant in the art of spinning and winning in the Court of public opinion and media influence. He offers a compelling analysis of the meaning of media and public relations strategies in the main Courtroom battles through press conferences, media interviews and online advertising efforts and other tactics that have become a critical part of setting up a case to win. Kendall Coffey also provides a fascinating look at cases that were won and lost out of court throughout history, long before the final verdict was made, including Socrates, Joan of arc, Aaron Burr, Martha Stewart and many others.
With high-profile clients like Al Gore and Elian Gonzalez, Kendall Coffey walked the walk and talk the talk in this expose revealing the legal process that happens outside of the classroom. He reveals how he and his legal team has fought and lost the emotional and highly publicized battle to keep young Elian Gonzalez, a Cuban refugee in the United States as a result of cunning approach to crafting a Janet Reno powerful message to the American public. As a major player in the recount of the 2000 presidential election ballot, he details how legal teams for both sides made history with their concentrated efforts on swaying the American public and the media that influence them.
Kendall Coffey is a convincing why lawyers should be PR experts in a world obsessed with media, especially in dealing with public figures, celebrities and high-profile cases. To win a lawsuit in a Court of law, a legal team should be able to win out of court first, and dealing with the media, effectively spinning a story and altering public perception is a huge part of a success story. For this purpose, a lawyer must understand the new onslaught of media and public platforms and the best way to deal with it. He explains that the PR tactic has become an important part of building a case that conquers the jurors, judges and key members of the influential audience of innocence or the guilt of the accused. He includes average winning strategies like print friendly memories, deposit glossy construction estimates for customers, creating Web sites that help publicize the case and act as a platform for their own news and many others.
Detailing the connection between prevailing prior advertising receives a case and the public bias that occurs before the process ever reaches the House, Kendall Coffey, gives readers the inside scoop on how defence lawyers sometimes average is at hand to try the alleged victim in the Court of public opinion in an effort to even the score, digging the information not related to the case at hand which can be unfavourable in the eyes of public opinion.
With a foreword by Alan Dershowitz, Harvard Law School Professor and respected author, Spinning the law is a very good book for readers who want a look behind the scenes of the legal system of the United States and who are interested in influencing the media, politics and our nation’s attitude toward the news. Lawyers, students, journalists and pop culture enthusiasts will be enthralled by thoughtful dissection of Kendall Coffey of history’s most famous cases, including those of Michael Jackson, O.J. Simpson, Rod Blagojevich, Kobe Bryant, Scooter Libby, Martha Stewart, Scott Peterson, Miami Mayor Joe Carollo and more, detailing the less favorable treatment and considerable downsides that celebrities generally receive in law firms from trading pattern for the selection of the jurors impartial condemnation.
Spinning the law: winning in the Court of public opinion, is based on Kendall Coffey harnessing the vast experience and suffer the powerful influence of the media in the legal process and the final verdict. In addition to being a former U.s. Attorney, Kendall Coffey is a founding member and partner of Coffey Burlington, PL and has represented high-profile clients like Al Gore in the 2000 presidential election recount in Florida, the family of the young Cuban refugee Elian Gonzalez and Miami Mayor Joe Carollo in a grueling election fraud trial. Kendall Coffey appeared on national television, including The Today Show, Larry King Live, Anderson Cooper 360, Good Morning America, CNN, MSNBC, Fox News, and more. He is often sought after for his expert commentary on high-profile cases.